Chapter 2: Digital and Technical Transformation

Chapter 2 reviews the rapid digital and technological transformation of recent decades. Compa­nies with digital business models, mostly operating in high­technology industries, have revolutionized the way we live, work, and do business. US companies like Facebook, Apple, Uber, Google, Amazon, and Microsoft started out as small start­up companies and now share most of the market capitalization among themselves. Due to China’s technology investments, this type of organization has emerged there as well, leaving Europe (relatively) behind.