Article in Journal

Retailing in the Throes of Networking: How the Internet is Changing Clothes Retailing

Anna Wolf
ifo Institut, München, 2016

ifo Schnelldienst, 2016, 69, Nr. 23, 29-33

In clothes retailing online trade is winning a steadily growing share of the market. Established online traders are increasingly evolving from market participants into market suppliers. This market strategy is opening up new business potential to the stationary retail sector, as a considerable share of retailers can already win customers via several channels.

JEL Classification: L810

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ifo Institut, München, 2016