Article in Journal
Retailing in the Throes of Networking: How the Internet is Changing Clothes Retailing
Anna Wolf
ifo Institut, München, 2016
ifo Schnelldienst, 2016, 69, Nr. 23, 29-33
ifo Institut, München, 2016
ifo Schnelldienst, 2016, 69, Nr. 23, 29-33
In clothes retailing online trade is winning a steadily growing share of the market. Established online traders are increasingly evolving from market participants into market suppliers. This market strategy is opening up new business potential to the stationary retail sector, as a considerable share of retailers can already win customers via several channels.
JEL Classification: L810