Article in Journal
Industries in Focus: Advertising Industry
Raffaela Seitz, Klaus Wohlrabe
ifo Institut, München, 2021
ifo Schnelldienst, 2021, 74, Nr. 08, 51-52
ifo Institut, München, 2021
ifo Schnelldienst, 2021, 74, Nr. 08, 51-52
Developments in the advertising industry are closely linked to the general development of the economy. This means that in 2020, too, the industry saw a significant slump in sales. The recovery picked up significantly only in the last three months. At present, the industry is once again taking a noticeably more optimistic view of the coming months. Moderate price increases have been announced.