Die Internationalisierungsinitiative go-international im internationalen Vergleich

In order to provide new impulses for the design of the Austrian export promotion program go-international, this study compares go-international with other international export promotion programs and identifies possible adjustment potentials taking into account these results. In addition to an analysis of current scientific work on the effects of export promotion programs, this study presents the design of various export promotion programs on the basis of Germany, Switzerland as well as other European and non-European countries and offers a comparison with go-international with regard to their design, financing and marketing activities. In addition, the utilisation behaviour of Austrian companies with regard to the go-international programmes is examined for the past two funding periods VI and VII.